Zotos Professional supports the positive impact of art education on mental health and provides donation to Art Feeds in honor of Hair Creator’s Day
In an effort to support the positive connection between art and mental health, Zotos Professional,
recognized for innovation in the hair care industry, has made a charitable contribution in the amount of
$50,000 to Art Feeds, the brand announced today. The donation will benefit over 19,000 children by
supplying resources for art lessons, helping to foster confidence-building environments where their
creativity can flourish.
Zotos Professional recognizes hair enthusiasts as artists and strives to provide a medium that
elevates their craft the way Art Feeds provides the color palette to a young artist’s canvas. The brand
seeks to make self-expression and creativity accessible to all through its affordable, salon-quality hair
products, recognizing that hairstyling is a form of art. As an extension of this, the brand has dedicated
July 12th as “Hair Creator’s Day” to celebrate those who express themselves through their hair, a
feature so deeply interconnected with personal identity.
“We are honored to partner with Art Feeds for a second year to help provide children with access to
education,” said Michelle Ryan, Vice President of Marketing at Zotos Professional. “We value creative
expression from our ‘Hair Creators’ and believe prioritizing self-care through art will help lead our
future generation to success,” Ryan continued.
Zotos Professional and Art Feeds’ shared mission is to make creative expression more accessible and
highlight the positive impact art has on mental health, be it painting or hair coloring.
“Creativity finds solutions, sparks innovation, and imagines a better world, explains Meg Bourne,
Founder of Art Feeds. “Expression is a vital piece of mental health, and we are thrilled to have the
generous support of Zotos Professional to help us support even more children this year,” said Bourne.
Darci Burch Cohorst, licensed creative arts therapist, partners with Zotos Professional and Art Feeds
to provide counsel for the program. “Self-awareness and self-expression are two of the first steps in
supporting mental health. For many individuals, words aren’t enough and the ability to express
thoughts, feelings, and identity through creation and creativity can be life altering,” said Cohorst.
“Whether someone has experienced trauma, is exploring their identity, or needs a way to process
emotions, art in all forms offers a path to identify and understand the self and others,” explains
Art Feeds has proven that art builds confidence in children, something Zotos Professional also sees
reflected in the Hair Creators community. The brand’s continued observance of National Hair Creator’s
Day recognizes individuals who embrace and showcase their creativity in styling hair.
About Art Feeds
Art Feeds creates brave spaces where children stay curious, creative, and kind. Kids have big feelings
that aren’t always easy to express. Art Feeds helps little artists navigate big feelings through fun art
lessons that can be done at school, at home, or in the community. Our social emotional focused art
lessons make space for kids to create, express themselves, and flourish. Art Feeds Community Assist
Program provides training, curriculum and art supplies to schools and community organizations that
otherwise wouldn’t have these resources. The Community Assist Program has impacted over 125,000
children in communities around the world since 2009. For more information visit www.artfeeds.org
About Zotos Professional
Since 1929, Zotos Professional has been a pioneer in the hair care industry, and is dedicated to
research-backed innovations, cutting-edge technology, high-quality ingredients, exhaustive testing,
unbeatable value and Green Circle Certified Salons. The company’s goal is to provide the support and
inspiration to make the dreams of Hair Creators a reality. For more information, please visit
About Henkel in North America
In North America, Henkel operates across its three business units: Adhesive Technologies, Beauty
Care, and Laundry & Home Care. Its portfolio of well-known consumer and industrial brands includes
Schwarzkopf® hair care, Dial® soaps, Persil®, Purex®, and all® laundry detergents, Snuggle® fabric
softeners as well as Loctite®, Technomelt® and Bonderite® adhesives. With sales close to 6 billion
US dollars (5 billion euros) in 2021, North America accounts for 25 percent of the company’s global
sales. Henkel employs over 8,000 people across the U.S., Canada and Puerto Rico. For more
information, please visit www.henkel-northamerica.com, and on Twitter @Henkel_NA